There is a public understanding that deals aren't really deals. People are being tricked into thinking that when they see the two for $20 deals sign, they are thinking that they are getting a deal because if they had bought it at a different time, they would have had to pay full price. Since the market is down and people are struggling with money issues, them getting a deal could be a better thing for them. That is why people are thriving off of those deal signs. I'm sure the marketing people know that people right now can't afford NOT to take the deal.
I'm not going to lie, I am a sucker for those deal signs. If I'm getting a deal, then I think I am saving money and I love to save money along with the rest of America.
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