Sunday, April 3, 2011

American Pickers

     I watched the tv series "American Pickers" the other day and I was noticing a lot of chapter 12 price management things occuring during the show. American Pickers is Mike and Frank going aroundthecountry trying to buy anitique items from local people. While they are out on the road, they come up against a lot of price management events.
     Demand-based Pricing - Pricing based on the level of demand  for the product. The owner of the antique, that Mike and Frank are looking for, has the upper hand. He knows that these men want his products but can't put almost any price he wants because the guys want it. But a price too high and that will turn off the guys from buying it.
     Differential Pricing - Charging different prices to different buyers forthe same quality and quantity of product. The owner of the antique can probably judge how much they guys are willing to pay for an item and he can probably place his price based on that.
     Negotiated Pricing - Establishing a final price through bargining. When a price is tossed into the air by either theguys orthe owner, then the men can negotiate a price until they can agree. If one side of the party is being and won't go any lower of higher, then they will most likely be no purchasing. Usually the men argue for a while because the owner is trying to get the most he can while Mike and Frank are trying to get it for as low as they can.
     Price Skimming - Charging the highest possible price that buyers who most desire the product will pay. When Mike and Frank pick out something and ask if it is for sale is a clue right away for the owner becase thise shows that the guys are interested in soemthing. This allows the owner to quickly judge and see how much he is able to get forthe item the guys want.
     Bundle Pricing - Packaging together two or more complementary products and selling them for a single price. This technique works very well for Frank when heis having trouble buying something. If the owner is being stubborn on a price, then Frank will gether some other items that he likes and puts everything in a pile. then Frank will offer on price forthe whole "bundle" of things. This usually works are for him.

Are there any shows that you can think of with Price Management? Or are there any more terms that I missed from the show American Pickers?

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