That is really a tough one. I lived in a dorm for two out of my three years at college (only one of those years at Keene state). When every my RA told me about something that he was going to do for the hall or for the floor, I tuned out right away because I didn't care. I usually wasn't interested in going no matter what the event was.
The only thing that I can think of is that you have to think about what college kids want. The first think that comes to mind is maybe a Call Of Duty tournement where the winner wins a free pizza. College guys like playing COD like it's their job and who doesn't like a free pizza. If I saw a poster that said COD tournement, I would be interested in going to play/watch.
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