Thursday, April 21, 2011

In response to Kelsey's "Different Marketing Tools"

     You asked if I think that Facebook, websites and emails are the best and the cheapest way to market a product. I'll start with the cheapest. I do think that it is much cheaper because it really just costs your time. You don't have to pay to market your product on Facebook(maybe you do, I don't do Facebook). This would be a very smart tactic because you are able to save some money buy using electronics. Everyone is starting to use computers because it is easier and more efficient for them. Time is money. Emails on the other hand probably aren't a good idea. I honestly think that if people are going to market their product via email, they are just wasting their time. A lot of people look at their emails and if it doesn't have anything to do with what they want/need then they are going to just delete it.
     To refer back to using the computers to marketyour product, I think that it is a very good idea. More and more people are using computers and they are going to go on the internet to look up products and services. Websites are a very good idea. I have had debates with people about using Facebook for work related things. I honestly think that using Facebook for work is unproffessional. Facebook is for leisure activities for people to use after work. In the workplace, Facebook is becoming a problem because people are going on to check their page several times a day. For a place to discourage Facebook and then use it for communication and interviews is hypocritical and unproffessional. BUT marketing your product on Facebook would be a good idea because EVERYONE has a Facebook and people are addictied to it. This would be a good way to catch people's attention because they are on it all of the time

Nonverbal Communication

     This article talks about the other half of communication, which is body language. When people talk about communication they are usually talking about the communication process. This consists of one source encoding a message and sending it to the reciever who then has to decode the message. I know it sounds difficult but is it very easy, we do it thousands of times through out the day every day. Another communication tool that most people don't eventhink of is nonverbal communication. Our body language can tell a lot when we use it. This article gives the example of the employeer telling his employees "good job." The employee then gets a feeling of apreciation and that makes them feel good. If the employeer tells his employee "good job" and then rolls his eyes, this gives a whole knew meaning to what he had just said.
     My intro. to management professor told me that when he is talking with people, that he can read them very well and usually figure out their personality. He has these techniques that help him decide whether they are a talker, if they will open up, if they are interested in the conversation. I feel as though these techniques are very useful in the workplace because you would be able to detict the conversation based off ofthe other person's body language.

Wednesday, April 20, 2011

Walmart's Mini Health Clinic

     Walmart is a huge and famous retail store. The text book definition of retailing is all transactions in which the buyer intends to consume the product through personal, familyl or household use. This article talks abouthow Walmarts are starting to get these mini health clinics. I was thinking that people are consuming their service for personal and family uses from the retail store. The reason that these health clinics are working out so well is that they are a lot cheaper than going to see the doctor. That right there is going to hook so many people to go to these health clinics because money is tight for a lot of people. Another thing is that they are very convenient. They are in a Walmart where a lot of people already do their shopping because of the less expensive products. It is also convenient because you don't have to make an appointment. This article said that Walmart has implemented 1,700 mini clinics and they are increasing in people using them.

Saturday, April 16, 2011

Online retail growing

     This article talks about how more and more people are using online shopping more often than ever before. There are plenty of reason that more people are using online shopping. The first one that comes to mind is gas prices! Gas prices are climbing faster than anyone can wrap their brain around. This would give anyone the reason to stay home and save their gas for when they really need to go out. Another reason to stay home is if a mother has a couple of babies or kids that she doesn't feel like loading up in the car, having them fight on the way to the store, lose them in the store, load them back up in the car and have them fight on the way home. This allows the mother to stay home and let the kids run around their. This is a lot more convenient for her.
     The only draw backs that I can think of about buying things online is that you aren't able to touch the product. When I shop, I like to handle the product and SEE it and if it is cloths then i like to try them on so I KNOW they fit. Plus when you buy online you have to wait a week or so to get it, but if you don't mind waiting then this doesn't matter to you.

Zone Pricing

     Zone Pricing is defined by our text book as pricing based on transportation costs within major geographic zones. I was talking with my dad about gas prices and how people and businesses are starting to get their money for the gas that they have to use to do their job. He was telling me how businesses are starting to charge their customers with gasoline charges. For example, If a landscapping company charged their clients $100 per yard, now it might $110 because the company has to drive to their location. A lot of places are starting zone prices because the dollar value of gasoline is sky rocketing. It is starting to become a lot to pay for and people aregoingto find a way so they don't have to pay for it. So they are going to charge their customers more money so they dont' have to pay for it.

In response to Cameron's "Paper Free Country Coming?"

      You asked if I think that in the future, we wont have to deal with paper. I do believe that things will be dont through electronics and not through paper anymore. For example, People use to send letters to one another through the mail and now everybody is emailing because it is faster and more convenient for everyone. People use to fill out forms if they wanted to buy something from a magazine and mail that to the company of the magazine. Now a days, more and more people are shopping online because it is faster and more convenient for them and everyone else. Instead of kids looking up a word in the dictionary, they pull up the web site "Dictionary.com" and type in the word they are looking for because it is faster. People use to buy books, but now more people are buying kindle's because they are faster and they are more convenient for them because they can have all of their books on them all the time.
     People are looking to do things faster and more convenient because we have so many things to do and we need more time to do them so we are stressing about things that are faster. Then you asked when do I think it will happen. I can't say, I can't even ball park it. I really don't know because things are changing so fast. I like the way things are now so I hope it is after my lifetime.

Sunday, April 3, 2011

American Pickers

     I watched the tv series "American Pickers" the other day and I was noticing a lot of chapter 12 price management things occuring during the show. American Pickers is Mike and Frank going aroundthecountry trying to buy anitique items from local people. While they are out on the road, they come up against a lot of price management events.
     Demand-based Pricing - Pricing based on the level of demand  for the product. The owner of the antique, that Mike and Frank are looking for, has the upper hand. He knows that these men want his products but can't put almost any price he wants because the guys want it. But a price too high and that will turn off the guys from buying it.
     Differential Pricing - Charging different prices to different buyers forthe same quality and quantity of product. The owner of the antique can probably judge how much they guys are willing to pay for an item and he can probably place his price based on that.
     Negotiated Pricing - Establishing a final price through bargining. When a price is tossed into the air by either theguys orthe owner, then the men can negotiate a price until they can agree. If one side of the party is being and won't go any lower of higher, then they will most likely be no purchasing. Usually the men argue for a while because the owner is trying to get the most he can while Mike and Frank are trying to get it for as low as they can.
     Price Skimming - Charging the highest possible price that buyers who most desire the product will pay. When Mike and Frank pick out something and ask if it is for sale is a clue right away for the owner becase thise shows that the guys are interested in soemthing. This allows the owner to quickly judge and see how much he is able to get forthe item the guys want.
     Bundle Pricing - Packaging together two or more complementary products and selling them for a single price. This technique works very well for Frank when heis having trouble buying something. If the owner is being stubborn on a price, then Frank will gether some other items that he likes and puts everything in a pile. then Frank will offer on price forthe whole "bundle" of things. This usually works are for him.

Are there any shows that you can think of with Price Management? Or are there any more terms that I missed from the show American Pickers?